Question 1

What is InCookie?

Accepted Answer

InCookie is a lightweight cookie consent manager deployed via Google Tag Manager. It supports GDPR, ePrivacy, and Google Consent Mode v2. No code changes needed on your site.

Question 2

How long does setup take?

Accepted Answer

About 3 minutes. You add two tags in Google Tag Manager (consent defaults + banner), publish, and you are live. No backend or frontend changes required.

Question 3

Is InCookie free?

Accepted Answer

Yes, the basic version with InCookie branding is free. Premium features include white-label (no branding) and custom styling.

Question 4

How does Google Tag Gateway help recover conversions?

Accepted Answer

Google Tag Gateway serves Google scripts (GA4, Ads) from your own domain via Cloudflare Workers. Ad blockers see first-party requests and let them through, recovering 10-22% of blocked signals.

Question 5

What happens when a user rejects cookies?

Accepted Answer

GA4 switches to cookieless mode. It still collects session data without personal identifiers and uses conversion modeling to estimate the impact. Smart Bidding in Google Ads continues to work.

Question 6

Which languages are supported?

Accepted Answer

Polish, English, German, Spanish, French, Ukrainian, Czech, and Slovak. The banner auto-detects the page language from the HTML lang attribute.